Advertisement

  In 1948 definition committee of American marketing of  commission developed

 What today is the most acceptable definition  of advertising " advertising is any paid form of non personal presentation and promotions  of ideas goods or services by identified sponsors".

Advertising is a business activity , employees , creative , techniques to design and perceived communication in mass media that promote idea, goods and services in a manner consistent with the achievement of advisers and objective the delivery of consumer satisfaction and the social economic development .

 Scope of advertisement

1.Advertisement is beneficial for advertiser.

2. Advertisement is fruitful for consumers.

3. Advertisement generate employment.

4. Advertisement is a life line for media.

5. Advertisement generate revenue from government.

6. Advertisement increased the sale for retailer.

7. Advertisement is a bridge  between entrepreneur, manufacture and consumer.

Concept of advertisement

Advertisement is a Latin word it is derived from Latin word albarto which mean " to turn attention of people to a specific things"

According to Oxford dictionary  the word to advertisement mean " to make a journally and publically known which view to increase sales.

1. Advertisement is a effective tool.

2. Advertisement is paid communication.

3. Each and every advertisement has its issuing source

4.for housewives advertisement is a source of information about day to day product.

5 . For entrepreneur a business advertisement bis link between him and customers.

6. Advertisement is also medium to spread social awareness.

  Classification of advertisement

Advertisement on the basis of  formation ( print media)

1.Classified advertising

2. Display  advertising.

3. Display classified advertising.

4. News reading advertisement.

 Advertisement on the basis of target audience. 

1. Consumer and business advertisement.

2. Industrial advertisement.

3. Financial advertisement.

4. Social  marketing and advertisement.

5. Corporative advertisement.

6. Direct mail advertisement.

    Advertisement according to geographical areas.

1 international advertisement.

2. National advertisement.

3. Regional advertisement.

4. local advertisement.